Want to become a freelance copywriter? I chat candidly with Gina Horkey about how I got into copywriting and content strategy, and my #1 advice for copywriting clients. Check it out here!
Copywriting
I write a lot about copywriting, conversion, and industry news. In this category, I cover topics like headlines, on-page optimization, and specific strategies that can improve your copy.
Peek Inside My Copywriting Process
Whether you're a marketer, a copywriter, or a business owner, you know you need copy -- but where do you actually start? What are the steps? Take a peek inside my copywriting process and see how a copywriter tackles the blank page.
8 Copywriting Trends You Need to Know in 2016
Want to stay ahead of your competitors? Take a look at what's hot now —and weigh in on the best and worst copywriting trends of 2016.
10 Things I Can’t Write Without
As a copywriter, all I really need is a laptop and an internet connection. But there are a handful of things that help me write copy better, faster, and easier. Below, the 10 things I never write without.
7 Smart Questions to Ask Before You Hire a Copywriter
How do you save yourself hours of time and frustration when hiring a freelancer? Make sure you can answer these 7 questions before you hire a copywriter.