Done-for-You Monthly Content For B2B Software Companies

Are you struggling to produce high-quality content for your marketing channels?

You’re not alone — over half of B2B teams say that producing high-quality content is their biggest marketing challenge, according to a survey by the Content Marketing Institute.

Unfortunately, content marketing is a lot like working out. If you don’t do it regularly, you won’t see results. Steady growth requires commitment and consistency, but most teams simply don’t have the bandwidth.

Unless you’re in a position to hire another full-time person for content marketing, there aren’t a lot of good options.

It doesn’t make sense to hire an agency and tack on another $8-10K a month if your goal is to stay competitive. At the same time, freelancers can be unreliable and it takes a lot of time to get them up to speed.

This service gives you access to an experienced content writer month after month. You’ll save time and get better results by having an ongoing relationship with someone who knows your brand and customers inside out. And you don’t need to worry about whether my schedule is full when you need me.

Before

Deadlines fly by
You get stuck in a cycle of endless revisions
Content gets published irregularly (if at all)
You struggle to prove ROI for your content efforts

After

Never miss another deadline
Keep your publishing queue full
Establish trust and credibility with potential customers
Build a content marketing machine that grows your traffic and inbound leads, month after month

“Inbound traffic and leads have grown by 25X”

“Christine Lellis leads our digital content marketing for Perillon. She is Hubspot certified and an SEO expert, not to mention being a superb writer of blog content for the market. She’s done an amazing job with our web site content, our blogs, and email campaigns. Inbound traffic and leads have grown by 25X.”

— John Niemoller, CEO of Perillon Software

“A pleasure to work with”

“Christine is a pleasure to work with. Provides great feedback and always delivers on time if not sooner. The content that she writes has been fantastic and has required almost no changes or editing. Would definitely recommend her.”

— Bill Zimmerman, Founder of Spotlightr

How does it work?

At the beginning of the month, we’ll meet to discuss your goals, opportunities, and what’s happening in the industry and with your customers. We’ll also review your progress from the previous month. I’ll provide you with actionable advice and answers to your most pressing questions.

Then, I’ll follow up with actual content development work. I’ll also handle all the odds and ends that writers typically don’t handle, such as stock image sourcing, publishing, distribution, and ongoing optimization. So that you can take content marketing off your plate, once and for all.

Our monthly engagement includes:

Monthly strategy session
One quarterly premium content offer (such as a lead magnet, case study, or pillar article) tailored to your goals
4 blog articles per month
Stock image sourcing
Email blasts, teasing readers to click onto your blog
Publishing to your platforms, if desired
Up to 5 hours of a la carte content work
Monthly reporting + ongoing optimization

You should consider this opportunity if:

You are a founder, CEO, or marketing manager
You have an established product or service
You know that content marketing is the fastest-growing opportunity for your business
You’ve run a few campaigns on different channels, but you don’t have much to show for your efforts — nothing you’ve done seems to permanently move the needle on traffic, leads, and sales
You’re busy managing developers, running demos, and meeting with customers — you don’t have time to chase down freelancers or contractors
You’d rather focus on being a founder or CMO than researching keywords and scheduling email updates
You want to make sure your business is constantly improving

How much does it cost?

Your investment is $3125/month (3-month minimum). Even if you increase your leads by 20% and save 20% more time to be able to focus on your business, you’ll make many multiples of your investment.

Availability is limited

I only work with three clients at a time. There is one slot available starting in March 2021.

FAQ

I don’t have a lot of time. What’s my level of involvement?

In general, you will need to dedicate around an hour per month for our content strategy session and hour (often less) to reviewing the content. The more we work together, the better I’ll get to know your business and customers — which in turn will speed up this process.

I may also need to interview you or subject matter experts on your team to discuss content topics. This typically takes less than an hour of your team’s time per month.

Will I be able to pick your brain throughout the month?

Not exactly, although I’m happy to answer a few reasonable questions here and there. We’ll meet once per month for a focused strategy session that will provide you with actionable feedback for the weeks ahead.

What if I need extra work that’s not included here?

Although every business is different, the above pieces (blog articles, emails, and content offers) are what I consider the “core” assets everyone needs. I find this framework still gives us a lot of flexibility while making sure you’ve got your bases covered!

However, I also know that other projects may come up that require the help of a content writer. In that case, you can hire me to perform the additional work at my usual rate. Or, we can decide if it makes sense to prioritize this in a future month.

Do I need to provide topics?

If you haven’t already, you can hire me to develop a custom content plan for you. This will guide our initial efforts and set the course for our work together. After that, I’ll develop topics for you on an ongoing basis. If you have topic ideas, you can share them with me and I’ll help develop them further.

I’m interested. How do we get started?

Please send me an email at christine@christinelellis.com with the subject line “MONTHLY CONTENT”. I’ll reach out with the next steps.