It’s Monday morning, and you published this week’s blog just under the wire.
You mentally high-five yourself, down another cup of coffee, and open your email to find this advice:
“You should spend at least as much time promoting your content as you do creating it.”
As if you’re not already drowning in deadlines and content requests.
What if you don’t have a social media team at your disposal? What if you don’t know the first thing about graphic design (and you don’t want to)?
So before you toss your laptop out the window, here are 5 timesaving tricks to promote your content without getting a migraine:
1. Batch social media posts
When you write content, do you write social media posts to go with it? You should. I always write 2-5 social media posts for each network while I’m creating a piece of content. Facts or useful tips from a blog post make great tweets! And this saves me from having to go back to the post every time I want to promote it on Twitter or Facebook.
I recommend using a link shortener like Ow.ly to shorten URLs for sharing. This is especially important if you’re sharing links on Twitter, where you’ll only have 140 characters for your message. Copy the URL from your blog post into Ow.ly, then click ‘Shrink URL’. The result will look like this:
You can use the shortened URL in any of your social media posts!
2. Use templates
You can save even more time batching your social media posts by using templates. I keep a swipe file of my favorite social media templates for each network. When I find a post format that works really well, I add it to my swipe file to use again later.
You might also like: 8 Free Content Marketing Templates to Save You Hours of Work
Just choose your image size, select one of their premade templates, change the text, and add your image.
I spent an hour one afternoon customizing templates for blog posts, quotes, and other content. Now all I have to do is drag-n-drop my photos and change the text. (It took me less than 3 minutes to create the image for this post.)
3. Create images for every platform
If you’re creating images for multiple platforms, you’ll need different image sizes. That used to mean creating Photoshop or Canva templates for every network (and a lot of repetitive work). With Canva for Work, now you can magically resize your images without starting over.
Once you’ve created an image from a template (like in step 2 above), all you have to do is choose the other image sizes you need and click “Magic Resize”. Canva does the rest!
4. Schedule evergreen content promos
Evergreen content stays relevant and “fresh” for readers — so why would you only promote it a few times? Use a tool like Hootsuite to schedule evergreen content promos for the upcoming weeks or months.
To schedule your posts, log in to Hootsuite (or create an account) and click “Compose Message”. Select the networks you want to post to, then type your message. This is where the social media posts you created in step #1 come in handy! You can even use the “shrink” button to shorten your links.
Then click the calendar icon and choose the date and time you want Hootsuite to publish your update. I like to schedule posts at 1 day, 1 week, 1 month, 3 months, and 6 months after publishing.
5. Share content automatically with plugins and apps
You can save even more time by automating parts of your content promotion. Revive Old Post is a free plugin that automatically promotes your old content on Twitter, Facebook, and LinkedIn.
After you install the plugin, you’ll need to add your social media accounts and choose which posts you want the plugin to share, frequency, and what info gets included. I recommend clicking “See Sample Post” before you save all your settings.
Meet Edgar ($49/mo.) is another time-saving social media tool. Instead of publishing your social media updates once, Edgar stores them in a library and recycles them later to boost your traffic.
What are your time-saving tricks to promote your content?